Starting from your and our ideas we make a SWOT analysis with a keen eye on objective variables and criteria. Then we make an inventory of what the MO is, and list first priority todo's and benchmark it with various assets and stakeholders

Some ideas are good...but timing and circumsances can be bad, partners, budgets and assets are either insufficient or scarce - a good idea is only worth what partners are able and willing to do to meet the targets. We dare to take a commitment and risk to supercharge your event or showproject

After a written Non Disclosure we talk about your idea or project. We evaluate parameters and KPI's to decide if a project can be profitable in the midterm, and what markettrends/criteria have to be met. We brainstorm about possible outcomes and partnerships, define a first budget and check possible first steps. If there is a match, we proceed to more detailed steps and todo's, time to market and a launch.

event organizers are only as performant as their weakest link. Expo Advice works with its clients to find where things go wrong - or could go wrong. Timing, people, production, marketing, content, target groups, hospitality, exhibitor recruitment, visitor registration, guest speakers, realization of the exhibition offer, etc. are crucial pieces of the puzzle that have to be solved in all seriousness and with the necessary dynamics.

No matter how brilliant the idea and ambitions, many projects end up back in the fridge after trial and error or are written off for good. 7 out of 10 projects are never realized and 8 out of 10 never become profitable. The biggest causes are emotion, lack of certain skills, insufficient budget or usually the wrong people in the wrong place. Expo Advice makes adjustments to budgets, targets, sales strategy, brand building, production costs, suppliers and the timing of all the to-dos.